Personal Or Private

Well, complaining that the press shouldn't act like douchebags is fun, but we know how this game is played. The only way to get the media to refer to private accounts as "private accounts" is if the media is convinced that "private accounts" is a neutral third-way term between the Bushian "personal accounts" and some other Democratic alternative term. This calls, basically, for someone at the DNC (or DSCC or AFL-CIO or MoveOn or wherever) to hire someone to do some focus groups and come up with a serviceable term that focus groups even worse than private accounts. Then you send around a memo getting all Democrats to start calling them "X accounts" while the White House calls them "personal accounts." Then "private accounts" will look like a decent compromise and it may well get back in the stories.

It's insane, yes, that the very term invented by proponents of private accounts is now considered to be off-limits. But that's the game. If you want to work the refs, you've got to work the refs. "Forced savings accounts" strikes me intuitively as something that focus groups won't like, but actual research should be done. The original privatizers guessed that "privatization" and "private accounts" sounded good, but it turns out that they don't. Professionals can figure this stuff out. "Mandatory stock accounts," maybe. I dunno.